Reebok’s Corporate Citizenship

Reebok's Corporate Social Responsibility

Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand. Reebok's history of innovation and conscientiousness guides them when creating policies, programs and partnerships. Grounded in their brand values, they believe that they have the opportunity to achieve their full potential as a corporate citizen while striving to meet the expectations of their employees, stakeholders and consumers.

In all facets of corporate responsibility, they are committed to a responsive process of continual re-evaluation and improvement that allows them to adapt to changing circumstances.

Reebok's Corporate Citizenship platform is activated through Reebok4Real

Reebok 4 Real Human Rights Student Advocate Program

This Program is the extension of Reebok's history of commitment to Human Rights and is designed to inspire the activists of the future. The program's mission is to educate students to become knowledgeable human rights advocates and empowered members of their community.

The program partners high school students and Reebok employees to help make a difference in the world. In addition to learning about human rights issues, an important goal of the program is to help students gain important skills necessary to succeed in their future lives as contributing members of the community and the business world.

The Reebok Foundation

Reebok Headquarters in Canton, MA, USA

The Reebok Foundation was formed in 1986 to focus and expand on Reebok's commitment to socially responsible action. They have worked with more than 500 non-profit organizations.

As a crucial component of Reebok's Global Corporate Citizenship Platform, the Reebok Foundation focuses its philanthropy in communities where Reebok's offices are located. The Foundation strives to promote social and economic equality by funding non-profit organizations delivering programs aimed at inner-city youth and underserved groups to empower youth to fulfil their potential - programs that provide youth with the tools they need to lead healthy, happy and actives lives. 

The Social Commitment of Pick n Pay

In 1997, Raymond and Wendy Ackerman celebrated the 30th Anniversary of the founding of Pick n Pay. To commemorate the occasion and to honor the name of Raymond and Wendy Ackerman, as well as to ensure the ongoing philosophy of philanthropy, the Board of Directors of Pick n Pay Stores Limited resolved to set aside a substantial sum of money to create a fund for philanthropic purposes. The Ackerman Pick n Pay Foundation was duly established as a Corporate Foundation.

Corporate Social Responsibility

This company thinks in corporate social responsibility in every action they do. Some of the initiatives of Pick n Pay are:

·         Money Boxes

The Pick n Pay money box program is a corporate social investment program and was started in the stores of the foundation as a way to raise much needed funds for various charities. Their overall campaign message is “Your Change can Change Lives” and serves to encourage customers to drop their spare change into the money boxes fitted at the till points in store. The spare change is then collected regularly by the store manager and deposited into the money box fund which in turn pays out the funds raised to the charity organizations. Some of the organizations include the QuadPara Association on South Africa and the Sunflower Foundation.

·         QuadPara Association of South Africa

QuadPara Association of South Africa

The QuadPara Association strives to prevent spinal cord injury, as well as protect and promote the interests of people with mobility impairments by formulating a national policy and strategy, to develop and ensure the full potential and quality of their lives.

·         Sunflower Fund

The Sunflower Fund was formed in 1999 in support of the SABMR and was inspired by Chris Corlett and Darren Serebro’s heroic struggle against leukemia. It was formed by parents whose children had contracted leukemia, and, in some cases, had lost their battle against it. Their aim was to secure financial support in order to increase the number of bone marrow stem cell donors in South Africa. 

BetCRIS Foundation: Sport and Social Commitment

BetCRIS

BetCRIS Foundation is a nonprofit organization sponsored by BetCRIS Venezuela. It was formally created on September 8, 2008, as the materialization of an initiative that was developed in many years as the organization BetCRIS consolidated in the Venezuelan market. Thus, they have a greater chance to support and benefit different communities for their development.

From the directive staff, BetCRIS is committed to expand its contribution horizons to every place in which the organization is present, the BetCRIS Foundation also have a positive impact wherever it is

Some of the allies of BetCRIS Foundation are:

• Catia Soccer Club
• Cristo Te Ama Soccer School
• Guerreros de Dios Basket School

Catia Soccer Club

The BetCRIS Foundation is present in the Libertador municipality, specifically in the Brisas de Propatria sector, Sucre Distric. The Club Santa Cruz has educated children and adolescents over 47 years in sport terms, in different categories in the football field. Its main objective is the development of sport among children and adolescents, to promote healthy living values, solidarity, integrity and partnership to achieve its objectives.

Cristo Te Ama Soccer School

In 2012 BetCRIS initiated a partnership with the soccer team belonging to the Civil Association Center Cultural and Sports “Cristo Te Ama”, directed by Alvaro Garcia. It does its sports activities in Zona Rental and in the region of Barlovento. This team has participated in different championships in the Capital District and Miranda State. 

“Guerreros de Dios” Basketball School

The cooperation with the “Guerreros de Dios” Basketball School, located in the San Bernardino area, began in 2012. This school, founded in 2008, has Semillita, Mini Basketball, Children, Cadets, Youth and Free categories. It serves children from five years. It has three coaches with Erick Lovera as the President of the School. The BetCRIS Foundation has contributed to the provision of sports equipment, uniforms and, since January 2013, a monthly financial contribution.