The Social Commitment of Pick n Pay

In 1997, Raymond and Wendy Ackerman celebrated the 30th Anniversary of the founding of Pick n Pay. To commemorate the occasion and to honor the name of Raymond and Wendy Ackerman, as well as to ensure the ongoing philosophy of philanthropy, the Board of Directors of Pick n Pay Stores Limited resolved to set aside a substantial sum of money to create a fund for philanthropic purposes. The Ackerman Pick n Pay Foundation was duly established as a Corporate Foundation.

Corporate Social Responsibility

This company thinks in corporate social responsibility in every action they do. Some of the initiatives of Pick n Pay are:

·         Money Boxes

The Pick n Pay money box program is a corporate social investment program and was started in the stores of the foundation as a way to raise much needed funds for various charities. Their overall campaign message is “Your Change can Change Lives” and serves to encourage customers to drop their spare change into the money boxes fitted at the till points in store. The spare change is then collected regularly by the store manager and deposited into the money box fund which in turn pays out the funds raised to the charity organizations. Some of the organizations include the QuadPara Association on South Africa and the Sunflower Foundation.

·         QuadPara Association of South Africa

QuadPara Association of South Africa

The QuadPara Association strives to prevent spinal cord injury, as well as protect and promote the interests of people with mobility impairments by formulating a national policy and strategy, to develop and ensure the full potential and quality of their lives.

·         Sunflower Fund

The Sunflower Fund was formed in 1999 in support of the SABMR and was inspired by Chris Corlett and Darren Serebro’s heroic struggle against leukemia. It was formed by parents whose children had contracted leukemia, and, in some cases, had lost their battle against it. Their aim was to secure financial support in order to increase the number of bone marrow stem cell donors in South Africa.