Three Companies’ CSR Campaigns to Consider

Considering the best of CSR

Corporate social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations, but also to everyone whose any action impacts the environment. Social Responsibility is about giving back to the communities that keep your business in a good position, maybe even ones beyond your reach. Having a social commitment and good culture allow employees know they are working for something that is good and with a high impact. Business becomes something far from dimensional and more importantly, it cares about people.

Encouraging people to donate and participate with good actions

And because the current business world is full of great references to consider to make your own steps in CSR campaigns, today we have decided to show you information about three companies that are the best at this topic. We do this for you to have the best examples and know how to act when creating your brand or company’s CSR campaign. Today, we will show you three good cases for you to consider:

1. The Promise of Health Care is one of the tasks created and developed by Johnson & Johnson regarding their CSR activities. The company believes the best health care systems put the needs of people first.
2. Forever 21 Vendor Audit Program. While many of the brand’s vendors have worked with Forever 21 for a number of years and are trusted, all suppliers and vendors must provide factory contact information and all factories must participate in the audit program as part of the company’s CSR actions.



Ensuring health care

3. Toms “One for one” motto is a very popular phrase. They have recently upped the ante by donating a part of their sunglass sales to vision care for children in need. However, this is not just consumers that are involved in this social action for good, there are also employees involved. Toms’ employees participate in an annual Shoe Drop where they travel and donate a variety of goods to children. Their careers page specifically calls for employees that want to change lives and be a part of a movement.

Rafael Nunez Aponte: Has CSR Evolved through the History?

History of CSR

All participants of the society expect business to be carried out in an ethical and socially responsible way. Today, many companies are recognizing the need to balance environmental, social, and governmental issues. And, even most of them have begun to implement practices in their day to day operations, demonstrating how Corporate Social Responsibility (CSR) should be a fundamental value. Stay here and know more about this important topic through a brief journey into the history of CSR for you to see how it has evolved and changed according to the societies’ needs.

Everything started in 1960, the Organization for Economic Cooperation and Development convention was created to promote policies with the intention to achieve sustainable economic growth and employment. Fifteen years later the "Impact and Benefit Agreements" between Canadian Aboriginal groups and extractive sector companies started. The aim was to create commitments by the company for employment, and training about projects constructed near Aboriginal communities.

The years continue to pass, and humanity started to need more, of course; five years later, in 1980, the International Union for Conservation of Nature created The World Conservation Strategy, which was and important move that had the aim of identifying the main responsible actors of

habitat destruction such as:  

• poverty,
• population pressure,
• social inequity, and
• the terms of trade.

After that, the UN Earth Summit was held in Brazil, where a new business model, as well as the idea of using sustainable development to a company's competitive advantage was applied.

Organization for Economic Cooperation and Development

In 1993, the launch of the Whitehorse Mining Initiative took these initiatives to the signing of the WMI Leadership Council Accord in 1994 in order to achieve a sustainable mining industry within the framework of an evolving and sustainable Canadian society. Five years later, Canada, along with Natural Resources Canada, IDRC, and the leadership of IISD, organized a workshop in Peru. The event brought together 11 countries from Latin America and Canada in order to work towards a sustainable future in the region.