martes, 26 de abril de 2016

Rafael Nunez Aponte: Learn How to Keep Your Children Safe

Control what your children see online
As you know, having Internet connection at home can be really helpful or a harmful tool. Check these easy tips to control what your children watch on their computer at home in order to help you preventing child sexual abuse and to protect all your family members. Today, we will show you the most important tips to be protected:
First, consider that you should avoid the problem. So, start by preparing the members of your family, specially your children, in order to be protected before the problem or the attack comes to them and talk about the issue.
Talk about it: children often keep the abuse in secret. This is because abusers manipulate and confuse children in order to make them believe that what they are doing is normal or even a game. Always talk about child abuse to your children, adapting the conversation to a child speech to remove the barrier of silence.
Talk about the topic
Talk about the topic
Stay alert: give a careful credit to different signs such as irritation, swelling or rash on the genitalsurinary tract infections, and even other problems like abdominal pain or headaches result of anxiety. It is also very important to recognize emotional signs such as withdrawal or depression, excessive self-imposed, unexplained anger or rebellion problems.
Protect computers with passwords. To install a password for accessing to all devices will allow you to control the use of Internet at home.
Be always alert
Be always alert
Do not share personal information. Control personal data requested by children’s pages and pay attention to those that ask for personal information. Talk to your child for he/she understands the dangers about providing certain information publicly and also discuss about sweepstakes and promotions online.
Control the use of chats and messaging programs. Chats, social networks and instant messaging services can be the means that children use to share interests and build friendships. Nevertheless, the anonymity of the Internet can put children in the way of abusers or imposters.
Protect your family
Protect your family



martes, 19 de abril de 2016

What Considerations We Take about CSR

Actions to take for CSR programs
As we all know, when thinking about creating social programs or corporate social responsibility campaigns, we have to consider more than simply measuring our positive image or reputation on the market and the society.  This topic is more important than you may think and it is present in almost every committed company or individual with a deep sense and interest on social issues and needs of the different communities where the companies are operating.

Corporate social responsibility is an ethical framework which suggests that any entity - an organization or individual - has the responsibility to act for the benefit of society in different aspects: economy, technological development, education, environment, etc. Social responsibility is a duty every individual has to perform to maintain a balance between the economy and the ecosystems.

About the concept
Covering every aspect
Covering every aspect
Corporate social responsibility (CSR) can be defined as the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time.  The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law.
History
The concept of CSR is relatively new - the phrase has only been in wide use since the 1960s. But, while the economic, legal, ethical, and discretionary expectations placed on organizations may differ, it is probably accurate to say that all societies at all points in time have had some degree of expectation that organizations would act responsibly, by some definition.
CSR
CSR

Today, the International Organization for Standardization  has the responsibility to encourage voluntary commitment to social responsibility and will lead to common guidance on concepts, definitions and methods of evaluation. The standard describes itself as a guide for dialogue and language, not a constraining or certifiable management standard.
Improving the World

jueves, 14 de abril de 2016

Rafael Nunez Aponte: Corporate Social Responsibility Campaigns with Creativity


Think with creativity
There is no secret on the importance of Corporate Social Responsibility for companies or brands: having great and powerful campaigns will attract more customers to you! Those campaigns have to be carefully thought with respect, commitment and, of course, creativity. Today, we have brought to you little examples of great campaigns developed by famous companies in order to have more presence in the global society.

Corporate social responsibility (CSR) means companies aligning their values with a greater good and taking action to have a positive effect on the people and the environment. They often do so through cause marketing, joining forces with nonprofit organizations and focusing ad campaigns on those philanthropic relationships.
Design catching ideas
Design catching ideas
CSR unforgettable campaigns are everywhere in your daily activities, from Pepsi Refresh giving away millions for ideas for improving the world to Tide sending a mobile fleet of washers and dryer to areas hit by natural disasters. Why are more companies than ever flaunting their good works this way? It could be because they realize that their employees want to be part of a business that does more than just make money.


We can also consider the recent collaboration between The Central Bank and the Gallery of Photography. This work creates a single image. In a stunning series of pictures, Michael Durand used images of staff together with shredded banknotes to provide a great meaning to the actual monetary value that society has assigned to certain functions: from recycling to charitable donations to reality TV shows.

The image shows a staff member sitting at a desk with a little pile of notes showing the average annual donation to charity per person in Ireland, set with a photograph of another employee in a car park next to a great volume of shredded notes which represent the value of a Mercedes Benz Maybach. A super great and visual promotion.
Creativity

martes, 12 de abril de 2016

More than Yoga at GAIAM

Gaiam
GAIAM, Inc. is a leading company dedicated to the practice and lifestyle related to yoga, fitness and wellness products and content. Gaiam is a company dedicated to different practices such as yoga, fitness and wellness, making them accessible to all. However, for Gaiam, all these spiritual and health topics are not only thought for the people’s body and mind; the company has also a big sense of commitment to the environment in every work they do.
The importance of environment for Gaiam
The Conservation Fund
Environment for The Conservation Fund
Environment for The Conservation Fund
By creating solutions that make environmental and economic sense, the Conservation Fund is redefining conservation to demonstrate its essential role in the future prosperity.  Top-ranked for efficiency and effectiveness, this Fund has worked in all 50 states in the U.S. to protect more than 7.5 million acres of land since 1985.
Gaiam launched the world’s first carbon-neutral product shipping program in 2006. Partnering with The Conservation Fund, the company created its Go ZeroSM program to involve its great number of customers in climate-change action and raised awareness about the impact of carbon dioxide emissions.
This committed company uses 100% recyclable and biodegradable eco-conscious packaging for all its products. Designed to make the smallest environmental footprint possible, the lightweight, tough and resilient packaging is made from 100% post-consumer waste and is printed with soy-based ink.
Organis materials for their products
Organic materials for their products
Gaiam sources its 30% post-consumer waste paper from a sustainable forest managed by the Program for the Endorsement of Forest Certification (PEFC). PEFC is an organization known for being the world’s largest nongovernmental organization, which promotes sustainably managed forests.

Gaiam is also a company committed to zero-waste standards at its corporate office, adding composting collection to an already robust recycling program that includes materials not collected in most businesses. The company reuses shipping containers and also uses biodegradable packing at its distribution center. In addition to that, Gaiam provides opportunity for employees to join off-site stream cleanups and Habitat for Humanity projects.
The Gaiam lifestyle is a vote for individual health as well as the future sustainability of the Earth’s resources.
The Gaiam lifestyle is a vote for individual health and sustainability of the Earth’s resources