Rafael Nunez Aponte: What to Learn About CSR Campaigns

Thinking about sustainability and hard work

Corporate social responsibility is a term that an individual and a company has to perform to maintain a balance between the economy and the ecosystems. A trade-off can exist between economic development, in the material sense, and the welfare of the society and environment. Social Responsibility is about giving back to the communities that keep your business in a good position, maybe even ones beyond your reach. Having a social commitment and good culture allow employees to know they are working for something that is good and with a high impact. Business becomes something far from dimensional and more importantly, it cares about people.

As you already have noticed, we like to show you different great references and examples of what means to be a very responsible company or brand. We do this for you to have the best examples and know how to act when creating your brand or company’s CSR campaign:

Social commitment

1. The Promise of Healthcare is one of the tasks created and developed by Johnson & Johnson regarding their CSR activities. The company believes the best healthcare systems put the needs of people first.
2. Forever 21 Vendor Audit Program. While many of the brand’s vendors have worked with Forever 21 for a number of years and are trusted, all suppliers and vendors must provide factory contact information and all factories must participate in the audit program as part of the company’s CSR actions.

And, of course, never forget that you have to promote all the effort. Brands, with their big advertising budgets, have a big opportunity to educate consumers about important causes and issues and the nonprofit organizations that are making a difference. The tip for businesses is to distinguish the cause area they are impacting, the charity with which they are collaborating, and the tangible, measurable impact that is being made.

Considering the people and your business