lunes, 15 de febrero de 2016

From the Product to the Employee with Sony

Sony's Social Responsibility
The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony’s corporate social responsibility activities reflect its philosophy of implementing sound business practices; innovating to realize products, services and content that inspire people; assisting the communities in which the company operates; and helping to shape a better, more sustainable world. Sony believes that these activities both benefit society and enhance corporate value.
Today, Sony promotes CSR initiatives, which sets seven main areas of focus:
  • Corporate governance,
  • compliance,
  • human resources,
  • responsible sourcing,
  • quality and services,
  • environment and
  • community engagement

All this with the aim of strengthening its operating foundation and continuously enhancing its corporate value.
Some of the values
Some of the values
Some of the areas mentioned before:
Products responsibility
Responsiveness and Customer Service:
Sony is taking various steps to improve its responsiveness and customer service capabilities in line with its commitment to respect its customers’ viewpoints in striving to deliver product quality and customer service that exceed their expectations.
Accessibility and Usability is the key aspect of quality at Sony.
The company creates products and services that more people can use easily.
Sony aims to create products and services that people can use with ease-independent of age and disabilities.
Human resources 
Community engagement
Community engagement
Diversity and Inclusion:
Diversity refers to a variety of characteristics related to race, ethnicity, nationality, religion, beliefs, disabilities, gender, age, birthplace, sexual orientation, viewpoints and work style, and more. Sony promotes diversity thanks to the Sony Group as a key management strategy by ensuring an inclusive work environment and by recruiting, hiring, training and promoting employees from diverse backgrounds.

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