Rafael Nunez Aponte: Timberland’s Corporate Social Responsibility in Every Aspect

Timberland's 2013 CSR Report Highlights Continued Environmental, Community Impacts

As many companies and brands we have shown before, Timberland has a great variety of activities and actions taken in order to benefit society and environment. All that can be verified in their different areas of responsible work: services, products, factories and climate. See more below.

Timberland’s commitment to sustainability was born nearly 40 years ago, and it continues today with the same effort, but with new and more initiatives and ideas. This is a core belief that business can create positive impact in the world.

Products and commitment:

Timberland's work in Haiti

According to Emily Alati, director of materials development for Timberland, the company tries to put the most environmentally responsible materials possible during the creation of their products. They have created material options to substitute for virgin raw materials where possible to meet this goal.

Factories and workers:

As part of Timberland’s Sustainable Living Environment (SLE) program, the supplier sustainability team of Timberland use important periods of time in interacting and giving prominence to factory workers and managers to understand if they are able to meet basic needs and if factory employment is helping to improve their lives.

Service:

Timberland's volunteerism

Engaging Communities. Once a modest family business, Timberland has grown into an important big company; and they owe a lot of success to the people and places around the world where they set up a shop. That is why engaging citizens, employees, and consumers through community service have always been a priority for this company.

Reebok’s Corporate Citizenship

Reebok's Corporate Social Responsibility

Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand. Reebok's history of innovation and conscientiousness guides them when creating policies, programs and partnerships. Grounded in their brand values, they believe that they have the opportunity to achieve their full potential as a corporate citizen while striving to meet the expectations of their employees, stakeholders and consumers.

In all facets of corporate responsibility, they are committed to a responsive process of continual re-evaluation and improvement that allows them to adapt to changing circumstances.

Reebok's Corporate Citizenship platform is activated through Reebok4Real

Reebok 4 Real Human Rights Student Advocate Program

This Program is the extension of Reebok's history of commitment to Human Rights and is designed to inspire the activists of the future. The program's mission is to educate students to become knowledgeable human rights advocates and empowered members of their community.

The program partners high school students and Reebok employees to help make a difference in the world. In addition to learning about human rights issues, an important goal of the program is to help students gain important skills necessary to succeed in their future lives as contributing members of the community and the business world.

The Reebok Foundation

Reebok Headquarters in Canton, MA, USA

The Reebok Foundation was formed in 1986 to focus and expand on Reebok's commitment to socially responsible action. They have worked with more than 500 non-profit organizations.

As a crucial component of Reebok's Global Corporate Citizenship Platform, the Reebok Foundation focuses its philanthropy in communities where Reebok's offices are located. The Foundation strives to promote social and economic equality by funding non-profit organizations delivering programs aimed at inner-city youth and underserved groups to empower youth to fulfil their potential - programs that provide youth with the tools they need to lead healthy, happy and actives lives.