Rafael Nunez Aponte: Volunteering Programs and Its Benefits

Volunteering for more benefits for everyone

What is the meaning of volunteering programs? Do you think its impact goes beyond the benefit of a brand or company? Is that impact only related to the members of the communities involved or companies responsible for the activities can also be benefited? There are more information and good results related to volunteerism than we think. That is why, today we brought details about it; you will learn more about each aspect in order to know how your company or brand can also be benefited thanks to volunteering programs for the community your company operates.

Communities are not the only part of the society that can receive a benefit (economic, educational, regarding to health, etc.), but also your brand or company as well as all your work team as a whole. Workers and employees in general are the main responsible for these activities and the ones that will receive the best benefits.

Employee engagement

Corporate volunteer activities, projects or programs can drive employee engagement. This means that companies that promote corporate volunteer programs can enjoy greater employee satisfaction and greater productivity and profitability.

Younger employees

Extending the help

Young population just coming out of college for the last several years is committed to changing the world for a better place to work and live. This is very different from the traditional or older models where benefits were almost the only variables that potential employees were interested in.

Corporate visibility

Giving does not mean there will not be clear financial incentives for the company at the same time. A perfect design and created and a corporate volunteer program that promotes employees skills can raise a company’s visibility in the community. As you may know, all this can improve your company’s reputation.

Younger employees 

However, those three previous benefits are not everything a company can earn through volunteering programs. The following are also some positive aspects your company will enjoy:

a.       Employee development.

b.      Encouraging teamwork

c.       Improved communication.

d.      Building brand awareness.

e.       Improved employee retention.

f.       Providing subject matter for corporate content creation.

Rafael Nunez Aponte: Timberland’s Corporate Social Responsibility in Every Aspect

Timberland's 2013 CSR Report Highlights Continued Environmental, Community Impacts

As many companies and brands we have shown before, Timberland has a great variety of activities and actions taken in order to benefit society and environment. All that can be verified in their different areas of responsible work: services, products, factories and climate. See more below.

Timberland’s commitment to sustainability was born nearly 40 years ago, and it continues today with the same effort, but with new and more initiatives and ideas. This is a core belief that business can create positive impact in the world.

Products and commitment:

Timberland's work in Haiti

According to Emily Alati, director of materials development for Timberland, the company tries to put the most environmentally responsible materials possible during the creation of their products. They have created material options to substitute for virgin raw materials where possible to meet this goal.

Factories and workers:

As part of Timberland’s Sustainable Living Environment (SLE) program, the supplier sustainability team of Timberland use important periods of time in interacting and giving prominence to factory workers and managers to understand if they are able to meet basic needs and if factory employment is helping to improve their lives.

Service:

Timberland's volunteerism

Engaging Communities. Once a modest family business, Timberland has grown into an important big company; and they owe a lot of success to the people and places around the world where they set up a shop. That is why engaging citizens, employees, and consumers through community service have always been a priority for this company.