Reebok's Corporate Social Responsibility |
Commitment to Corporate Responsibility is an
important legacy and hallmark of the Reebok brand. Reebok's history of innovation
and conscientiousness guides them when creating policies,
programs and partnerships. Grounded in their brand values, they believe
that they have the opportunity to achieve their full potential as a corporate
citizen while striving to meet the expectations of their employees,
stakeholders and consumers.
In all facets
of corporate responsibility, they are committed to a responsive process
of continual re-evaluation and improvement that allows them to adapt
to changing circumstances.
Reebok's
Corporate Citizenship platform is activated through Reebok4Real
Reebok 4 Real Human Rights Student Advocate Program
This Program is
the extension of Reebok's history of commitment to Human Rights and
is designed to inspire the activists of the future. The program's mission is to educate students
to become knowledgeable human rights advocates and empowered members of
their community.
The program
partners high school students and Reebok employees to
help make a difference in the world. In addition to learning about human rights
issues, an important goal of the program is to help students gain
important skills necessary to succeed in their future lives as contributing
members of the community and the business world.
The Reebok Foundation
Reebok Headquarters in Canton, MA, USA |
The Reebok Foundation was formed in 1986 to
focus and expand on Reebok's commitment to socially responsible action. They
have worked with more than 500 non-profit organizations.
As a crucial
component of Reebok's Global Corporate Citizenship Platform, the
Reebok Foundation focuses its philanthropy in communities where Reebok's
offices are located. The Foundation strives to promote social and
economic equality by funding non-profit organizations delivering
programs aimed at inner-city youth and underserved groups to empower youth to
fulfil their potential - programs that provide youth with the tools
they need to lead healthy, happy and actives lives.
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