Rafael Nunez Aponte: Protecting Animal’s Lives in Three Campaigns

According to the Humane Society of the United States six to eight million animals enter shelters in the U.S. each year with only three to four million adopted. Thousands of circuses use them under terrible and illegal conditions around the world. Many of our important environments in the Planet are being negatively affected by the extinction of several animal species every year. Are we doing something for them?

These three campaigns, however, stand out as the most creative and genius ways to find happy homes and possible future life for the thousands of animals in need, defend the lives of these beautiful species and promote their rights.

1.      The Shelter Pet Project

The Shelter Project

The Shelter Pet Project is the collaborative campaign between the Humane Society of the United States, Maddie’s Fund and the leading producer of public service advertisements, The Ad Council. The goal of this campaign is to make adopting a pet the first thing people think to do when they decide to bring an animal to their home. The Shelter Pet Project website allows people to easily search for shelters and adoptable pets in their area while learning about the plight of homeless animals.

2.      Animals are not clowns

Animals are not clowns

These advertisements illustrate to the viewer the cruelty behind circuses by placing them on an animal’s point of view and using elements such as tone, mood, and word-phrasing to discourage indifference against the suffering of animals.

3.      Horrifying vs. More Horrifying

Horrifying vs. More Horrifying

The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. By emphasizing that, all of earth’s organisms form a complex, interconnected web of habitats that provide its life support system, the campaign communicates that mankind cannot survive without a healthy, sustainable ecosystem.

The approach highlights the threat by taking something perceived as threatening and highlighting how much more threatening it would be if it did not exist. With three simple words and images it captures the essence of the danger.