Charity through 3 Campaigns in Social Media

Social Media can definitely be used for charity. The list below represents the campaigns that not only generated huge publicity for their respective causes, but were also highly creative and made effective use of tools such as stunts, social media tactics and viral videos.

1.      “I like it on…”

Breast Cancer Campaign 

In 2009, Breast Cancer Awareness launched their purely Facebook-based campaign where girls were invited to post the color of their bra as a Facebook status while confusing their male friends who were kept in the dark about what these colors meant. As the campaign was a huge success and gained coverage not only all over the world, but also in print media, Breast Cancer decided to repeat the success with another campaign the following year.

2.      UNICEF on Youtube

Swedish UNICEF ran a campaign to highlight that likes on Facebook were not enough to help them save children’s lives. To do this, they created four YouTube videos, including one of a child saying ironically that he feels hopeful because of the amount of likes UNICEF’s Facebook page has achieved.

Each video ended with the powerful message that likes cannot fund vaccinations. The videos were viewed more than750,000 times across 195 countries, and led to more than 10,500 tweets during the campaign period.

3.      Marriage Equality

Marriage equality

The Human Rights Campaign changed their logo to an equal sign last year as a vote was taking place in the Supreme Court over marriage equality.

The image of the equal sign on red background went viral as thousands of people all over Facebook changed their profile pictures to also show their support. The support of the campaign was so visible that it would have been impossible for ministers to ignore it.