Rafael Nunez Aponte: Know These 3 Social Responsibility Campaigns

Social Responsibility is about giving back to the communities that keep your business in a good position, maybe even ones beyond your reach. Having a social commitment and good culture allow employees know they are working for something that good and with a high impact. Business becomes something far from dimensional and, more importantly, it cares about people. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back all efforts are creating fulfilling environments to work in.

Let’s see some of the best companies that have great campaigns on Social Responsibility.

One for One

1. Toms “One for one” motto is a very popular phrase. They have recently upped the ante by donating a part of their sunglass sales to vision care for children in need. However, this is not just consumers that are involved in this social action for good, there are also employees involved. Toms’ employees participate in an annual Shoe Drop where they travel and donate a variety of goods to children. Their careers page specifically calls for employees that want to change lives and be a part of a movement.

Social Responsibility

2. IBM truly believes in corporate citizenship. Their social good projects extend across issues and needs of the society. Employees volunteer in environmental efforts, community economic development, education, health, literacy, language and culture. Their volunteer initiative goes all year long; it is called the “Celebration of Service,” logged over 3,000,000 hours of service. IBM has also established “On Demand Community” enabling employees and retirees to find volunteer opportunities, through trainings and placement.

PG&E Earth Day

      3. PG&E works very well serving the communities of California. On Earth Day employees help clean and restore 18 state parks. They are members of Habitat for Humanity and volunteer by providing solar panels on new Habitat homes. Employee volunteerism hits inside the home as well by participating in various food programs providing those struggling to make ends meet with care packages and thousands of pounds of groceries.