According to the Humane
Society of the United States six to eight million animals enter
shelters in the U.S. each year with only three to four million
adopted. Thousands of circuses use them under terrible and illegal
conditions around the world. Many of our important environments in
the Planet are being negatively affected by the extinction of
several animal species every year. Are we doing something for them?
These three campaigns, however, stand out as the most creative and
genius ways to find happy homes and possible future life for the thousands of
animals in need, defend the lives of these beautiful species and promote their
rights.
1. The Shelter Pet Project
 |
| The Shelter Project |
The Shelter Pet Project is the collaborative campaign between the Humane Society
of the United States, Maddie’s
Fund and the leading producer of public service advertisements, The
Ad Council. The goal of this campaign is to make adopting a pet the first
thing people think to do when they decide to bring an animal to their home. The
Shelter Pet Project website allows people to easily search for shelters
and adoptable pets in their area while learning about the
plight of homeless animals.
2. Animals are not clowns
 |
| Animals are not clowns |
These advertisements illustrate
to the viewer the cruelty behind circuses by placing them on an animal’s point
of view and using elements such as tone,
mood, and word-phrasing to discourage indifference against the suffering of
animals.
3. Horrifying
vs. More Horrifying
 |
| Horrifying vs. More Horrifying |
The mission of
the World Wildlife Fund is to conserve
the earth’s biodiversity by protecting its species and their
habitats. By emphasizing that, all of earth’s organisms form a complex,
interconnected web of habitats that provide its life support system, the
campaign communicates that mankind cannot survive without a healthy, sustainable
ecosystem.
The approach
highlights the threat by taking something perceived as threatening and
highlighting how much more threatening it would be if it did not exist. With
three simple words and images it captures the essence of the danger.
