Three Celebrities with Social Commitment

Not only companies or brands have the possibility of doing something good for the communities, animals, the Planet, etc. Charity campaigns are also in the hands of some of the most known celebrities. Here are 3 charities or foundations created or cofounded by celebrities, both big-name superstars and young entertainers paving their own way. You can also feel free to share any nonprofit organizations you personally like supporting!

Leonardo Dicaprio

Leonardo Dicaprio Foundation – Leonardo Dicaprio

This organization is dedicated to protect Earth’s last wild places and fostering a harmonious relationship between the people and the nature. Since 1998, the Foundation has been working on pressing environmental and humanitarian issues through grant making, campaigning and media projects. They focus on wildlife and habitat preservation, healthy oceans, water access, climate change, among others.

Born This Way Foundation

Born This Way Foundation – Cofounder Lady Gaga with Cynthia Germanotta

Leaded by Lady Gaga and her mother Cynthia Germanotta, the Foundation was founded in 2011 to encourage a more accepting society, where differences are always welcome and individuality can be celebrated. The Foundation is dedicated to create a safe community that helps connect young people with their skills. All this with the aim of giving opportunities they need to build a kinder, braver world.

The ONE Campaign – Cofounded by Bono

ONE is a campaigning and advocacy organization that counts with more than 3 million people taking action to end extreme poverty and preventable disease, since the facts show extreme poverty has already been cut in half and can be virtually eliminated by 2030, but only if the society acts with urgency now.

Rafael Nunez Aponte: Social Commitment at Disney

Conservation Fund

The Walt Disney Company is one of the largest and most well-known corporations practicing Corporate Social Responsibility (CSR) all the way down the line in their business model. As the largest media and entertainment conglomerate in the world, and aside from its constant “Imagineering”, Disney has a tremendous responsibility to give back to those who have helped it become the powerhouse that it is today.

CSR

Volunteerism is a major focus for Disney, offering free tickets to a million people in exchange for a day of volunteer service from an organization of their choice. This encouraged over one million people in the United States to commit to service efforts to volunteer in their communities.

Disney CSR

The Disney Worldwide Conservation Fund, established on Earth Day in 1995, supports efforts of local and global non-profits who protect wildlife, ecosystems, and make a positive impact on the community. Since its inception, the Disney Worldwide Conservation Fund has helped to support over $20 million in projects in over 112 countries.

The Disney’s Animals, Science and Environment team connects Walt Disney Parks and Resorts guests and cast members with animals, plants and nature and inspires them to positively impact the environment. Team members are responsible for animal care and health, science, and education programs at Disney’s Animal Kingdom, Disney’s Animal Kingdom Lodge, The Seas with Nemo & Friends and The Tri-Circle D Ranch at Walt Disney World Resort; Disney Cruise Line’s private island in The Bahamas Castaway Cay; and Aulani, a Disney Resort & Spa, in Ko Olina, Hawaii. The Animal Programs team participates in cooperative breeding programs with other zoological facilities at the other theme parks, and offers tours and education programs. 

Charity through 3 Campaigns in Social Media

Social Media can definitely be used for charity. The list below represents the campaigns that not only generated huge publicity for their respective causes, but were also highly creative and made effective use of tools such as stunts, social media tactics and viral videos.

1.      “I like it on…”

Breast Cancer Campaign 

In 2009, Breast Cancer Awareness launched their purely Facebook-based campaign where girls were invited to post the color of their bra as a Facebook status while confusing their male friends who were kept in the dark about what these colors meant. As the campaign was a huge success and gained coverage not only all over the world, but also in print media, Breast Cancer decided to repeat the success with another campaign the following year.

2.      UNICEF on Youtube

Swedish UNICEF ran a campaign to highlight that likes on Facebook were not enough to help them save children’s lives. To do this, they created four YouTube videos, including one of a child saying ironically that he feels hopeful because of the amount of likes UNICEF’s Facebook page has achieved.

Each video ended with the powerful message that likes cannot fund vaccinations. The videos were viewed more than750,000 times across 195 countries, and led to more than 10,500 tweets during the campaign period.

3.      Marriage Equality

Marriage equality

The Human Rights Campaign changed their logo to an equal sign last year as a vote was taking place in the Supreme Court over marriage equality.

The image of the equal sign on red background went viral as thousands of people all over Facebook changed their profile pictures to also show their support. The support of the campaign was so visible that it would have been impossible for ministers to ignore it.