Rafael Nunez Aponte: Environment and Sustainability in Nike, Inc.

Environment

Nike, Inc. is an American multinational corporation that is committed in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.

The vision of the company is to help Nike, Inc. and its consumers thrive in a sustainable economy where people, profit and planet are in balance. To get there, the company is integrating sustainability principles and practices into everything they do: design; developing sustainable materials; rethinking processes; advocating for change in industry. To measure the progress, they set ambitious long-term targets and report on their performance.

Nike, Inc,

Environment Care. In Nike, Inc., they believe that the looming crises of climate change, water scarcity and quality, and other resource constraints are even greater long-term challenges than today's financial turmoil. Natural resources and ecosystem services have been undervalued, and the environmental impacts of business have been regarded as externalities. All this is changing and rightly coming into view as a priority for inclusion in the business planning of the company.

The Long Term. Environmental issues and considerations are the pressing business issues for both tomorrow and today. Taking environmental issues into account is critical for future financial success and for the long-term sustainability of the business. Doing this in a manner which does not compromise the performance of today's products and today's business results is the challenge of Nike, Inc.