Rafael Nunez Aponte: Building the Best CSR Campaign: How to Use Creativity in your Campaigns

Creative ideas in every campaign

For some brands and companies the idea of creating catching campaigns has a clear and determined intention based on a simple phrase: if your intention is to attract more people to your brand, you have to build a reputation for supporting social causes and initiatives along with impressive and surprising good-looking campaigns. Today, you will learn a little more about CSR and how its impact can be positive through great creative campaigns the public never forget.

Corporate social responsibility, or CSR, means companies aligning their values with a greater good and taking action to have a positive effect on the people and the environment. They often do so through cause marketing, joining forces with nonprofit organizations and focusing ad campaigns on those philanthropic relationships.

Good examples of creative campaigns

Dove Real Beauty Sketches

This campaign aimed to prove to women that they were more beautiful than they thought. This is a powerful video that was uploaded to Dove’s channels worldwide. The original on the US YouTube channel had over 64.8M views.

Horrifying vs. More Horrifying

Horrifying vs. More Horrifying

The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. By emphasizing that all of earth’s organisms form a complex, interconnected web of habitats that provide its life support system, the campaign communicates that mankind cannot survive without a healthy, sustainable ecosystem. The approach highlights the threat by taking something perceived as threatening and highlighting how much more threatening it would be if it did not exist. With three simple words and images it captures the essence of the danger.

Unity

“The launch of Shwopping: For M&S” is M&S's Plan A program and an expansion of a partnership with Oxfam which began in January 2008 and has seen more than 10m items donated, worth an estimated £8m. Donors handing old M&S clothing into Oxfam stores received a £5 M&S voucher.

Shoppers are encouraged to take their unwanted garments into all 342 M&S stores in the UK and leave them in recycling bins by the tills.