Positive and Creative Actions through CSR Campaigns

Rafael Nunez Aponte: Ideas, Inspirations, Commitment

Corporate social responsibility means companies making their best efforts and their values for greater good and taking action to have a positive effect on the people and the environment. They often do so through cause marketing, joining forces with nonprofit organizations and focusing ad campaigns on those philanthropic relationships. Today, we will guide you through great CSR campaigns that exemplify how to make an impact that is positive and that people will never forget with a lot of creativity.

Rafael Nunez Aponte: Using the most creative ideas at your company for CSR campaigns

Horrifying vs. More Horrifying

The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. By emphasizing that all of earth’s organisms form a complex, interconnected web of habitats that provide its life support system, the campaign communicates that mankind cannot survive without a healthy, sustainable ecosystem. The approach highlights the threat by taking something perceived as threatening and highlighting how much more threatening it would be if it did not exist. With three simple words and images it captures the essence of the danger.

Rafael Nunez Aponte: Horrifying vs. More Horrifying

Unity

“The launch of Shwopping: For M&S” is M&S's Plan A program and an expansion of a partnership with Oxfam which began in January 2008 and has seen more than 10m items donated, worth an estimated £8m. Donors handing old M&S clothing into Oxfam stores received a £5 M&S voucher.

#LikeAGirl

Always is inviting everybody to join to rewrite the rules and keep girls in sports.  For more than three decades, this brand empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident.  For these reason, they created this great campaign to encourage people to join the brand in the battle to stop the drop in confidence girls experience at puberty by encourage all girls to Keep Playing #LikeAGirl.