How to Promote a Great CSR Campaign

Rafa Hacker: Three easy tips to create your CSR campaign

This historic time we are living in has let the market and the consumer real and clear messages. One of the most important things that people expect from a company is to make a positive impact in the world. Worry, interest and awareness about the environment are aspects that have to be always put in practice in every company considered respectful. This fact lets us to the conclusion that when brands and consumers work together to make a difference, positive change can be possible. Nowadays, for brands and companies it is almost obvious that if they want to attract consumers, they have to build a reputation for supporting social causes and initiatives.

If you own a company and you also want to participate in this wave of respect and love for the planet, Rafa Hacker states that you need to consider these 3 following tips in order to create the best CSR campaigns: 

Promoting all your effort

Rafa Hacker: Make yor best efforts and promote them

Brands, with their big advertising budgets, have a big opportunity to educate consumers about important causes and issues and the nonprofit organizations that are making a difference. The tip for businesses is to distinguish the cause area they are impacting, the charity with which they are collaborating, and the tangible, measurable impact that is being made.

Determine the interest of your consumers and act

Rafa Hacker: Take advantage of crisis and turn it into benefits for your clients

We normally see news stories that describe a problem or crisis. We feel compassion, but we have no idea on how to contribute to the solution. This is the moment that brands have a unique opportunity to connect with consumers.

The easy part of donating

Añadir leyenda

You do not have idea about how powerful can be a social good campaign based around simple and little actions - sending a text message, for example. – There are donation apps such as The Red Cross’text-to-donate which can be taken as a great reference of a good campaign.