How to Promote a Great CSR Campaign

Rafa Hacker: Three easy tips to create your CSR campaign

This historic time we are living in has let the market and the consumer real and clear messages. One of the most important things that people expect from a company is to make a positive impact in the world. Worry, interest and awareness about the environment are aspects that have to be always put in practice in every company considered respectful. This fact lets us to the conclusion that when brands and consumers work together to make a difference, positive change can be possible. Nowadays, for brands and companies it is almost obvious that if they want to attract consumers, they have to build a reputation for supporting social causes and initiatives.

If you own a company and you also want to participate in this wave of respect and love for the planet, Rafa Hacker states that you need to consider these 3 following tips in order to create the best CSR campaigns: 

Promoting all your effort

Rafa Hacker: Make yor best efforts and promote them

Brands, with their big advertising budgets, have a big opportunity to educate consumers about important causes and issues and the nonprofit organizations that are making a difference. The tip for businesses is to distinguish the cause area they are impacting, the charity with which they are collaborating, and the tangible, measurable impact that is being made.

Determine the interest of your consumers and act

Rafa Hacker: Take advantage of crisis and turn it into benefits for your clients

We normally see news stories that describe a problem or crisis. We feel compassion, but we have no idea on how to contribute to the solution. This is the moment that brands have a unique opportunity to connect with consumers.

The easy part of donating

Añadir leyenda

You do not have idea about how powerful can be a social good campaign based around simple and little actions - sending a text message, for example. – There are donation apps such as The Red Cross’text-to-donate which can be taken as a great reference of a good campaign.

Rafael Nunez Aponte: Protecting the Environment from the Construction Sector

Rafael Nunez Aponte: Thinking green. Building green

One of the production areas that has the most responsibility of changing or protecting the environment we live is the construction sector. Today, our team has dedicated this post to two different construction companies that really care about environment and create different corporate social responsibility campaigns to give something back to the planet.

How construction can affect the environment?

Carbon dioxide is one of the determining factors in global warming gases, one of the main responsible factors for climate change that our planet is facing today. Fortunately, plants have the ability to absorb carbon dioxide in order to release oxygen. This simple biological process makes us understand the importance of trees for the protection of life in our planet.

Experts also recommend companies to bet on the ecology, as this can connect to a healthy population with a huge desire to collaborate and make their contribution to the change. Through such initiatives, highly visible firms can harmonize with their surroundings, reducing the violence and impact on society and the environment.

Here we have two great examples of construction companies that help us protect our world:

Rafael Nunez Aponte: Energy efficiency

BALFOUR BEATTY

Based in the United Kingdom, Balfour Beatty has created a global presence in the construction industry and infrastructure sector over the last century. The company has devised a 2020 Vision to implement its sustainability strategy throughout its global operations by 2020. 

THIESS

As Australia’s leading construction services contractor, Thiess takes sustainability and people, planet, profit to its heart. With a commitment to energy efficiency, the company signed onto the Australian Greenhouse Challenge Plus program. Though Thiess faces a unique challenge as a construction and mining contractor, it remains committed to reducing its footprint while maintaining its role as an environmental steward, carefully monitoring energy, water, waste, noise and air quality.

Rafael Nunez Aponte: Preserving the beauty of the nature

Positive and Creative Actions through CSR Campaigns

Rafael Nunez Aponte: Ideas, Inspirations, Commitment

Corporate social responsibility means companies making their best efforts and their values for greater good and taking action to have a positive effect on the people and the environment. They often do so through cause marketing, joining forces with nonprofit organizations and focusing ad campaigns on those philanthropic relationships. Today, we will guide you through great CSR campaigns that exemplify how to make an impact that is positive and that people will never forget with a lot of creativity.

Rafael Nunez Aponte: Using the most creative ideas at your company for CSR campaigns

Horrifying vs. More Horrifying

The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. By emphasizing that all of earth’s organisms form a complex, interconnected web of habitats that provide its life support system, the campaign communicates that mankind cannot survive without a healthy, sustainable ecosystem. The approach highlights the threat by taking something perceived as threatening and highlighting how much more threatening it would be if it did not exist. With three simple words and images it captures the essence of the danger.

Rafael Nunez Aponte: Horrifying vs. More Horrifying

Unity

“The launch of Shwopping: For M&S” is M&S's Plan A program and an expansion of a partnership with Oxfam which began in January 2008 and has seen more than 10m items donated, worth an estimated £8m. Donors handing old M&S clothing into Oxfam stores received a £5 M&S voucher.

#LikeAGirl

Always is inviting everybody to join to rewrite the rules and keep girls in sports.  For more than three decades, this brand empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident.  For these reason, they created this great campaign to encourage people to join the brand in the battle to stop the drop in confidence girls experience at puberty by encourage all girls to Keep Playing #LikeAGirl.

Rafael Nunez Aponte: Building the Best CSR Campaign: How to Use Creativity in your Campaigns

Creative ideas in every campaign

For some brands and companies the idea of creating catching campaigns has a clear and determined intention based on a simple phrase: if your intention is to attract more people to your brand, you have to build a reputation for supporting social causes and initiatives along with impressive and surprising good-looking campaigns. Today, you will learn a little more about CSR and how its impact can be positive through great creative campaigns the public never forget.

Corporate social responsibility, or CSR, means companies aligning their values with a greater good and taking action to have a positive effect on the people and the environment. They often do so through cause marketing, joining forces with nonprofit organizations and focusing ad campaigns on those philanthropic relationships.

Good examples of creative campaigns

Dove Real Beauty Sketches

This campaign aimed to prove to women that they were more beautiful than they thought. This is a powerful video that was uploaded to Dove’s channels worldwide. The original on the US YouTube channel had over 64.8M views.

Horrifying vs. More Horrifying

Horrifying vs. More Horrifying

The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. By emphasizing that all of earth’s organisms form a complex, interconnected web of habitats that provide its life support system, the campaign communicates that mankind cannot survive without a healthy, sustainable ecosystem. The approach highlights the threat by taking something perceived as threatening and highlighting how much more threatening it would be if it did not exist. With three simple words and images it captures the essence of the danger.

Unity

“The launch of Shwopping: For M&S” is M&S's Plan A program and an expansion of a partnership with Oxfam which began in January 2008 and has seen more than 10m items donated, worth an estimated £8m. Donors handing old M&S clothing into Oxfam stores received a £5 M&S voucher.

Shoppers are encouraged to take their unwanted garments into all 342 M&S stores in the UK and leave them in recycling bins by the tills.