Actions to take for CSR programs |
As we all know, when thinking about creating social
programs or corporate social responsibility campaigns, we have to consider more
than simply measuring our positive image or reputation on the market and the
society. This topic is more important than you may think and it is present in almost every committed
company or individual with a deep sense and interest on social
issues and needs of the different communities where the companies are
operating.
Corporate social responsibility is an ethical framework which suggests that any entity - an organization or individual - has the responsibility to act for the
benefit of society in different aspects: economy, technological
development, education, environment, etc. Social responsibility
is a duty every individual has to perform to maintain a balance between
the economy and the ecosystems.
About the concept
Covering every aspect |
Corporate social
responsibility (CSR) can be defined as the economic, legal,
ethical, and discretionary expectations that society has of organizations at
a given point in time. The concept of corporate social responsibility
means that organizations have moral, ethical, and philanthropic responsibilities in
addition to their responsibilities to earn a fair return for investors and
comply with the law.
History
The concept of CSR is relatively new - the phrase
has only been in wide use since the 1960s. But, while the economic,
legal, ethical, and discretionary expectations placed on organizations may
differ, it is probably accurate to say that all societies at all points in time
have had some degree of expectation that organizations would act
responsibly, by some definition.
CSR |
Today, the International Organization for
Standardization has the
responsibility to encourage voluntary commitment to social responsibility and
will lead to common guidance on concepts, definitions and methods of
evaluation. The standard describes itself as a guide for dialogue and language,
not a constraining or certifiable management standard.
Improving the World |
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