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| Think with creativity |
There
is no secret on the importance of Corporate Social Responsibility for
companies or brands: having great and powerful campaigns will
attract more customers to you! Those campaigns have to be carefully
thought with respect, commitment and,
of course, creativity. Today, we have brought to you little examples
of great campaigns developed by famous companies in order to have
more presence in the global society.
Corporate social responsibility (CSR) means companies aligning their values with a
greater good and taking action to have a positive effect on the people and
the environment. They often do so through cause marketing, joining forces
with nonprofit organizations and focusing ad campaigns on those philanthropic
relationships.
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| Design catching ideas |
CSR unforgettable campaigns are everywhere in
your daily activities, from Pepsi Refresh giving away millions for ideas for
improving the world to Tide sending a mobile fleet of washers and dryer
to areas hit by natural disasters. Why are more companies than ever flaunting
their good works this way? It could be because they realize that their employees
want to be part of a business that does more than just make money.
We can also consider the recent collaboration
between The Central Bank and the Gallery of Photography. This work
creates a single image. In a stunning series of pictures, Michael Durand used images of staff together with shredded
banknotes to provide a great meaning to the actual monetary value that
society has assigned to certain functions: from recycling to charitable
donations to reality TV shows.
The
image shows a staff member sitting at a desk with a little pile of notes
showing the average annual donation to charity per person in Ireland, set with
a photograph of another employee in a car park next to a great volume of
shredded notes which represent the value of a Mercedes Benz Maybach. A
super great and visual promotion.
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| Creativity |
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