What You Should Consider For Your CSR Campaign

CSR

A recent survey from insurer Aflac shows us the great importance and impact of Corporate Social Responsibility on the younger generation of people –people who was born in the late 80’s. - Two-thirds of this generation surveyed said that they are likely to invest in a company well-known for its corporate social responsibility program, compared with less than half of adults over 34.

For brands and companies the message is more than clear: If you want to attract Generation Y, build a reputation for supporting social causes and initiatives.

Here we brought you 3 ways brands can build meaningful CSR programs that have a real impact on consumers:

CSR programs

Donating has to be really easy: you do not have idea about how powerful can be a social good campaign based around simple and little actions - sending a text message, for example. – There are donation apps such as The Red Cross'text-to-donate that was created after the 2010 Haiti earthquake, which can be taken as a great reference of a good campaign.

You have to promote all the effort: brands, with their big advertising budgets, have a big opportunity to educate consumers about important causes and issues and the nonprofit organizations that are making a difference. The tip for businesses is to distinguish the cause area they are impacting, the charity with which they are collaborating, and the tangible, measurable impact that is being made.

See the concern and turn it into action: we normally see news stories that describe a problem or crisis. We feel compassion, but we have no idea on how to contribute to the solution. This is the moment that brands have a unique opportunity to connect with consumers.