Rafael Nunez Aponte: Grupo Bimbo Benefiting the Society, Environment and Community

Social Commitment of Grupo Bimbo

Grupo Bimbo is a Mexican food company operating in America, Asia and Europe. The company produces more than 10,000 products through various brands.

Social responsibility. 

Grupo Bimbo understands that social responsibility becomes more relevant when done together. In this regard, the company provides best practices in the management of the organization and allowing the adherence to international standards, that give the company an opportunity to be compared in the global context and also acquires a training aspect to serve people in their professional and private lives.

In 2012, the communication platform of social responsibility Grupo Bimbo Sembrando Juntos was born. It guides the actions of the company to join forces for the benefit of society, the environment and community development.

Under this concept, Grupo Bimbo adds to their supply chain, its customers and society in general to a program that works in the following areas:

• Create products with improved nutritional profiles.

• Better care, conservation and recovery of the environment.

• The development of the communities in which the company operates.

• Promote personal and professional development of its employees.

Community Development.

Education / Health and Fitness / Environment and Rural Development

Donations

The company has a program of donations to institutions that work in the following areas:

·         promoting physical activity and health,

·         environmental conservation,

·         social development and indigenous development,

·         and education.

Through the donations budget, Grupo Bimbo supports the communities. In 2013, 2.0% of its net profits of 2012 was allocated to support around 300 institutions with financial donations.